Live Expert Session
Ready for anything An introduction to crisis management and communications
A crisis rarely announces itself, and the first hour usually decides how the next month reads. Sixty minutes with Cognito's Singapore team on what to have ready before anything happens, what to say while the facts are still moving, and how a story runs once it is online.
Speakers
Led by the two practitioners who run Cognito's crisis and issues management work for Asia.
Emma Arora
Managing Director, Asia
Cognito · Singapore
Emma delivers integrated multi-market campaigns and crisis management support for Cognito's financial services, corporate and technology clients. She leads Cognito's Asia offices, having joined the company in 2020.
Emma specialises in supporting clients looking to grow their presence across Southeast Asia, advising on strategy and approach. She leads Cognito’s crisis management offering for the Asia Pacific region, helping clients to prepare for, and navigate, challenging situations.
Before arriving in Singapore in 2017, Emma spent most of her career in London, where she worked in media relations for major corporates, law firms and the UK Government, as well as leading high-stakes crisis management response and preparedness for listed companies.
Hannah Polson
Director
Cognito · Singapore
Hannah is a stakeholder relations and strategy expert who specialises in creating highly effective campaigns across the B2B, consumer and broadcast industries. Her experience spans fintech, capital markets, payments and personal finance, and she has worked on international and regional campaigns for clients including FIS/Worldpay, Singapore Fintech Association, General Atlantic, MarketAxess and Legal & General.
Hannah's focus is on ensuring stakeholder strategies enable results that meet business objectives. She leads Cognito’s Singapore office and is part of Cognito's crisis management practice.
Before relocating to Singapore in 2023, Hannah spent more than three years in Cognito’s London office as well as time seconded to the consultancy’s New York office and working in house with clients. Prior to Cognito, she spent four years in focused B2B financial services communications.
Programme
60 minutes · live training session with Q&AReady for anything: an introduction to crisis management and communications
An introductory session on the tools and strategies a communications team needs when an unexpected challenge presents itself.
Crisis fundamentals
What separates an issue from a crisis, and the decisions that have to be made before one arrives.
Stages and timing
How a crisis unfolds, and why the speed of the first response shapes everything that follows it.
Social and traditional media
Where the narrative actually forms, and how the two media environments feed each other.
Reputational damage
Practical steps to limit damage while it is happening, and to rebuild credibility afterwards.
Key questions
What has to be in place before a crisis starts — and who decides that something is a crisis?
How quickly does a first response need to go out, and what should it say when the facts are still incomplete?
When a story is moving on social media, where should a team intervene and where should it hold?
How do you tell whether reputational damage has been contained, rather than just gone quiet?
Join us
Register your details and join your peers virtually, at your desk or on mobile, for a practical live session on Wednesday 21st October.
- Put your own situation to Cognito's crisis practitioners in the live Q&A.
- Access a fully transcribed and chaptered session replay.
- Download a session summary document you can share with your colleagues.
- Connect with your peers.
- Receive a calendar invite with your personalised access link.
“We are delighted to partner with Cognito's expert team in Singapore to bring this practical session to our community. When something goes wrong, treasury and finance teams are often at the centre of it, and this is a valuable chance to hear from experienced crisis practitioners on how to prepare, respond and protect your organisation's reputation.”
Register
Free · no membership required · takes about 30 seconds
By registering you agree to Treasury Today Group's terms and privacy policy. Your details are shared with Cognito only if you tick the box above.
About the partner
Cognito
Cognito advises organisations in finance, technology and sustainability on building brand, reaching new audiences and protecting reputation. It works across eight countries — Australia, France, Germany, Hong Kong SAR, the Netherlands, Singapore, the United Kingdom and the United States — and runs a dedicated reputation and crisis management practice, led for Asia Pacific from its Singapore office.
Ready for anythingAn introduction to crisis management and communications
Wednesday 21st October 2026 · 12:00 SGT · free to attend
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