Live Expert Session
Elevating your LinkedIn presence
Company pages now account for barely 1-2% of our LinkedIn feeds, which means employee posts and interactions are more important than ever for company representation on LinkedIn. This 60-minute session with Cognito will show you how to supercharge your LinkedIn profile: what to post and how often, how to find a voice that sounds like you, how to clean up your feed and how to use AI without the algorithm penalising you for it.
Speakers
Led by the two leaders of Cognito's Asia and Singapore offices.
Emma Arora
Managing Director, Asia
Cognito · Singapore
Emma delivers integrated multi-market campaigns and crisis management support for Cognito's financial services, corporate and technology clients. She leads Cognito's Asia offices, having joined the company in 2020.
Emma specialises in supporting clients looking to grow their presence across Southeast Asia, advising on strategy and approach. She leads Cognito’s crisis management offering for the Asia Pacific region, helping clients to prepare for, and navigate, challenging situations.
Before arriving in Singapore in 2017, Emma spent most of her career in London, where she worked in media relations for major corporates, law firms and the UK Government, as well as leading high-stakes crisis management response and preparedness for listed companies.
Hannah Polson
Managing Director, Singapore
Cognito · Singapore
Hannah is a stakeholder relations and strategy expert who specialises in creating highly effective campaigns across the B2B, consumer and broadcast industries. Her experience spans fintech, capital markets, payments and personal finance, and she has worked on international and regional campaigns for clients including FIS/Worldpay, Singapore Fintech Association, General Atlantic, MarketAxess and Legal & General.
Hannah's focus is on ensuring stakeholder strategies enable results that meet business objectives. She leads Cognito’s Singapore office and is part of Cognito's crisis management practice.
Before relocating to Singapore in 2023, Hannah spent more than three years in Cognito’s London office as well as time seconded to the consultancy’s New York office and working in house with clients. Prior to Cognito, she spent four years in focused B2B financial services communications.
Programme
60 minutes · live training session with Q&AElevating your LinkedIn presence
A practical session on making your own LinkedIn profile work harder, for you and for the company you represent.
What to post, and how often
A realistic posting rhythm, and the kinds of content worth sharing.
Finding your voice
How to write in a way that sounds like you rather than a corporate account.
Cleaning up your feed
Shaping what you see so LinkedIn becomes more useful and less noisy.
Using AI sensibly
How to use AI to help your posting without the algorithm penalising you for it.
Key questions
Why do employee posts and interactions now matter more than the company page?
What should you post, and how often?
How do you find a voice that sounds like you?
How can you use AI without the algorithm penalising you for it?
Join us
Register your details and join your peers virtually, at your desk or on mobile, for a practical live session on Thursday 3rd December.
- Put your own LinkedIn questions to Cognito's team in the live Q&A.
- Access a fully transcribed and chaptered session replay.
- Download a session summary document you can share with your colleagues.
- Connect with your peers.
- Receive a calendar invite with your personalised access link.
Register
Free · no membership required · takes about 30 seconds
By registering you agree to Treasury Today Group's terms and privacy policy. Your details are shared with Cognito only if you tick the box above.
About the partner
Cognito
Cognito advises organisations in finance, technology and sustainability on building brand, reaching new audiences and protecting reputation. It works across eight countries — Australia, France, Germany, Hong Kong SAR, the Netherlands, Singapore, the United Kingdom and the United States — and runs a dedicated reputation and crisis management practice, led for Asia Pacific from its Singapore office.
Elevating your LinkedIn presence
Thursday 3rd December 2026 · 12:00 SGT · free to attend
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